2024-2025Whalar Agency Rebrand
Slides have been condensed for length with images & copy subsituted for client confidentiality.
At the start of 2025, the design team began work on the Whalar Agency rebrand. Under the guidance of the VP of Branding, I translated the original branding blueprint into Figma and Google Slides templates. These templates helped streamline the design process and clarified layout standards for strategists. While they went through several iterations, they've been widely used and adapted across various client decks.
First Iteration Deck Template
Second Iteration Populated Deck In Color
New Template Used On A
Minimal Brand Pitch
Once the template was implemented by the strategy teams, the design team was able to merge the Whalar branding with any brand that is being pitched to. For this specific deck, the focus was on a drink brand based in Spain. The design of this deck molded their minimal design and photography, with distinct design elements of Whalar.
New Template Used On A
Makeup Brand Pitch Deck
Design template was utilized for a pitch deck for a beauty subscription service. The colors and photo choices aligned with the brand, but the layouts and typography was strictly Whalar.
New Template Used On A
Non-Brand Pitch
This specific pitch was not for a specific brand. The strategists requested a deck that brought remnants of nostalgia of 90’s British pop culture, specifically the time of Cool Brittania. The Whalar template was utilized for the layout and typography, but the strong imagery, collages, and textures were used to bring Cool Britannia to life.
Whalar Logo Experimentation
As part of it’s rebrand, the Whalar website needed some fun logo designs that pushed the current design of it’s logo. I illustrated the logo in various styles to create a stop motion gif that was then chosen to be part of one of three gifs in the opening scene of the website. The rest of the three designs I presented were also used for posters, stickers, and merch designs.
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